Videography

Video is king. In 2018, I attended a presentation by Marcus Sheridan and it changed my whole outlook on sales and marketing. I convinced my boss at the time to buy a camera and got my humble start with a Lumix G7. Fast forward to today and I’ve got a much nicer camera, but also years of experience. I can quickly turn around video content and am prepared to run and gun on the road.

This first example was filmed at Solider Field for the famous metal band Pantera. We had a short window to film our talent, and also had to capture him using the product live. I contracted a second videographer for this shoot and we got the job done with flying colors. Shortly after launching, the main video reached 109,000+ views on Instagram. Secondary reels made from clips had also reached 318,000+ views. Most importantly, product sales were exceptional during the launch. This video best showcases my preparedness and ability to deliver in stressful environments.

*Please note that the original video contains vulgar language, which was at the discretion of the band. This version below censors that language.*

Every time I film someone, especially when they’re not used to it, I always tell them my job is to not make you look bad no matter what. Making your talent comfortable and having a check list prepared ahead of time will guarantee a successful shoot. Our next example was filmed with the “Dream Team,” which included myself as director and two fellow videographers. Our talent was Tye Trujillo, son of Metallica Bassist Rob Trujillo. This three camera angle delivered a great video and showed Tye as the true rock star that he is.

This next collaboration was a short commercial for School of Rock. This is a great example of what I can do with a controlled set. I also mixed the music, which was produced by our talent’s band.

This next example was made for a training luncheon at Sweetwater Sound. For big product launches we visit their campus and present to their over 400 sales engineer staff. Rather than give a long boring speech on pro audio I decided to kick it off with some humor. Needless to say it was well received and made our luncheon one of the more memorable ones. Humor can go a long way in your video content, but you need to know when and where to use it. This situation was perfect for it. This video also shows off some of my graphic design skills recreating old television ads.

Another great example of what I can accomplish with a controlled set. I aim to make everyone look and sound like a Rockstar, especially if they are one! Preparing interview questions and making your talent comfortable are also the keys to success.

SEO articles are incredibly more successful with video content. I produced this video for my “How to get rid of Hum” blog, and even a year after it’s release it’s still going strong getting on average between 200 and 300 views per day. It also just passed 40,000 views. This article and video even put us on page one of Google’s search results. Educating your customer is crucial, especially if you sell a specialized product. This video is by no means my best looking, and starts off with a corny joke that my boss insisted, but the main takeaway from here is that it’s a home run for the algorithm. Your content needs strategy and a good thumbnail.

Need voiceover work? This is a great example of what I can do using graphics and narration. I can quickly create this type of content as there’s no need for someone to be camera. Great photos with movement can be used instead of video footage to help speed up the process as well. I produced this video for Alex Lifeson’s agency for his signature Morley pedal. This style of video also makes for great corporate and educational content.

Below is a great example of being prepared to run and gun. We had finished our primary shoot and at the last minute our talent’s Guitar Tech asked if we could film a video. I quickly unpacked my camera and started rolling. Turns out this video was the winner that day as it greatly showcased our products.

Need to make a commercial for your business? I collaborated with Chicago’s Fret 12 store at the Salt Shed for this video. I also produced the music.

Here’s a live music video I helped create with my band. It was my first video project. It was also 2020 and well, we couldn’t quite book a gig then so we brought the gig to everyone. I have years of live sound and recording experience under my belt. You can get away with bad video, but bad audio is unforgiveable.